Too many cosmetics!

I received the Ulta holiday catalog on Monday.  There are 66 pages full of brands and cosmetics that didn’t exist when I was growing up.

This prompted yet another walk down memory lane.

In the 50’s and early 60’s, I think most women bought their cosmetics at the drug store.  I remember Revlon lipstick and Max Factor pancake makeup.  Pond’s Cold cream was a staple and used as the nighttime face cleaner and makeup remover. And my aunt swore by Oil of Olay.

The colognes I remember are Wind Song, White Shoulders, Tabu, Emeraude and Jean Nate. Jergen’s lotion was the body lotion and Pacquins was the hand cream.

The suntan lotion was Coppertone, but many of us used baby oil (a big mistake in hindsight).

Then Avon came on the scene in 1954 when it launched its classic “Ding Dong, Avon Calling” campaign that ran until 1967. I remember the ‘Avon lady’ became a fixture and opened up a new world of cosmetics. Here’s a great article about makeup during the 1950’s.

The cosmetic world really opened up in the late 60’s and early 70’s. Here is a super entertaining article about makeup during the 60’s!  

I remember Estee Lauder, Lancome and Clinique at the local department store and Maybelline, Noxema and Cover Girl at the drugstore. 

The colognes also changed up a bit. I remember Heaven Sent, Shalimar and Nina Ricci. I went through a phase when I wore Jade East men’s cologne. My dad always wore Old Spice. My husband wore Aqua Velva and English Leather. He remembers guys drenching themselves in Brut!

The biggest change in my world was from Yardley of London.  Yardley had been around forever, but in 1969, Love Cosmetics ,with the song ‘Wear Your Love Like Heaven’ in the background, became a huge hit! These products were so cool and quickly became the only way to spend our allowance. We all wanted the ‘London Look’.  One of my chums did a pretty awesome job channeling Twiggy. My best chum and I were particularly enamored with Yardley ‘nippy beige’ lip color.  It made us look dead, but that was the look!

Over the next decades, I have used more different brands and products than I can possibly count! I enjoy makeup, but enough is enough.

Fast forward to 2020 and my Ulta catalog. Do we really need all of these choices or should be all go a buy a jar of Pond’s Cold Cream? And what I wouldn’t give for a tube of nippy beige about now!

See you on Friday,

Allene

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